The Work

Vertical.
Native.
Now.

A director-led production studio built for serialized social content, always-on brand work, and the next wave of storytelling.

75M+
Views — Screen Time
Week One
800M
Impressions —
Tinder Campaign
100M+
Views —
Meta Campaign
$26B
Projected micro-drama
market by 2030
The Series Opportunity

The next wave of
brand storytelling
is already here.

Brands are no longer buying campaigns. The smartest ones are building worlds — serialized, vertical-native content that audiences watch because they want to, not because they're forced to. Roomies ran nine episodes before anyone knew it was a Bilt ad. Screen Time broke TikTok records in its first week. Brooklyn Coffee Shop has 95M+ views on pure deadpan comedy.

This is the format. This is the moment. And VERT is built to make it.

$11B
Global micro-drama revenue in 2025
$26B
Projected by 2030
3
Revenue models — brand-funded, platform deals, studio bets
0
Studios with a director bench and brand relationships doing this
Brand-Funded Series · Bilt
Roomies

A mockumentary following a 25-year-old from Ohio navigating NYC. Zero brand mentions for nine episodes. Bilt's name never appeared. The audience didn't care — they just kept watching.

3.6M Likes · 2× Webby Winner · Season 2 at Sundance
Watch on TikTok →
Creator Series · Independent
Brooklyn Coffee Shop

Deadpan comedy filmed with cinematic quality. Short episodes built for binge-scrolling. Proof that vertical storytelling can build a real, loyal audience from scratch.

95M+ Views · 409K Followers
Watch on Instagram →
Platform Deal · Hoorae x TikTok
Screen Time

Issa Rae's first micro-drama. Directed by Kristen Brancaccio — who is on the VERT bench. Broke TikTok records. Highest seven-day watch time of any series on the platform.

75M Views · Week One · Top Series on PineDrama
Watch on TikTok →
Brands want their own Roomies.
We know how to build it.

Brand-funded series. Platform deals. Studio-owned IP. VERT operates in all three lanes — with a director bench that has already proven it can build worlds in vertical format.

$26B
The Bench

Directors who live
and breathe vertical.

Not a traditional roster. A living, growing bench of creator-directors who shoot, edit, and think in the format. Fluent in pacing, hooks, and audience behavior natively.

01
Hannah Varnell
Commercial · Fashion · Documentary
View Reel →
02
Mary Fix
Social-Native · Comedy
View Reel →
03
Kevin Kim
Narrative · Micro-Series
View Reel →
★ SCREEN TIME
Kristen Brancaccio
Drama · Vertical Series · Hoorae Media
View Reel →
05
Elise Schetz
Social-Native · TikTok
View Reel →
06
Milky Tran
Social-Native · Visual
View Reel →
07
Lanre Danmola
Comedy · Lifestyle
View Reel →
08
Michael Martin
Comedy · Food · Brand
View Reel →
09
Jon Schwartz
Lifestyle · Brand
View Reel →
10
Claire Jantzen
Social-Native · Creator
View Reel →
11
Kamp Kennedy
Social-Native · Comedy
View Reel →
The Producer
Hope Farley
Founder, VERT

Over 25 years across traditional production, music video, branded content, and social-first media. Started at Radical Media alongside Tarsem, Dave Meyers, and Chris Milk. Co-founded Adolescent Content — building one of the first Gen Z creator networks before that was a category. Now building VERT — the studio she kept seeing the need for everywhere.

Watch the Reel →
Selected Work
The receipts.

25 years of productions across every format — from Tarsem and Dave Meyers to TikTok and Reels. The through-line is always the same: culture-first, production-smart, results that hold up.

Meta — Always-on social, 100M+ views, 52% engagement lift

Tinder — Gen Z brand repositioning, 800M impressions, 175% increase in downloads

Walmart — TikTok-first e-commerce strategy, 20+ viral videos at 1M+ views each

Music Video — Britney Spears, Snoop Dogg, Pharrell, Cardi B, Megan Thee Stallion, Kylie Minogue, The Black Keys

Brands — Nike, Google, Netflix, Beats by Dre, Pinterest, Adidas, Under Armour, Mattel, P&G

Selected work produced at Adolescent Content.

Let's Build

Ready to make
something that works?

Vertical-first. Director-led. Built for how people actually consume content today.

hdotson1@mac.com