A director-led production studio built for serialized social content, always-on brand work, and the next wave of storytelling.
Brands are no longer buying campaigns. The smartest ones are building worlds —
serialized, vertical-native content that audiences watch because they want to,
not because they're forced to. Roomies ran nine episodes before anyone knew
it was a Bilt ad. Screen Time broke TikTok records in its first week.
Brooklyn Coffee Shop has 95M+ views on pure deadpan comedy.
This is the format. This is the moment. And VERT is built to make it.
A mockumentary following a 25-year-old from Ohio navigating NYC. Zero brand mentions for nine episodes. Bilt's name never appeared. The audience didn't care — they just kept watching.
Deadpan comedy filmed with cinematic quality. Short episodes built for binge-scrolling. Proof that vertical storytelling can build a real, loyal audience from scratch.
Issa Rae's first micro-drama. Directed by Kristen Brancaccio — who is on the VERT bench. Broke TikTok records. Highest seven-day watch time of any series on the platform.
Brand-funded series. Platform deals. Studio-owned IP. VERT operates in all three lanes — with a director bench that has already proven it can build worlds in vertical format.
Kristen directed Screen Time — Issa Rae's debut micro-drama for Hoorae Media and TikTok's PineDrama. The series broke platform records in its first week, hitting 75 million views and the highest seven-day watch time of any series on the platform. She is on the VERT director bench and ready to work.
Not a traditional roster. A living, growing bench of creator-directors who shoot, edit, and think in the format. Fluent in pacing, hooks, and audience behavior natively.
Over 25 years across traditional production, music video, branded content, and social-first media. Started at Radical Media alongside Tarsem, Dave Meyers, and Chris Milk. Co-founded Adolescent Content — building one of the first Gen Z creator networks before that was a category. Now building VERT — the studio she kept seeing the need for everywhere.
Watch the Reel →25 years of productions across every format — from Tarsem and Dave Meyers to TikTok and Reels. The through-line is always the same: culture-first, production-smart, results that hold up.
Meta — Always-on social, 100M+ views, 52% engagement lift
Tinder — Gen Z brand repositioning, 800M impressions, 175% increase in downloads
Walmart — TikTok-first e-commerce strategy, 20+ viral videos at 1M+ views each
Music Video — Britney Spears, Snoop Dogg, Pharrell, Cardi B, Megan Thee Stallion, Kylie Minogue, The Black Keys
Brands — Nike, Google, Netflix, Beats by Dre, Pinterest, Adidas, Under Armour, Mattel, P&G
Selected work produced at Adolescent Content.
Vertical-first. Director-led. Built for how people actually consume content today.
hdotson1@mac.com